Customer Survey
Customer Survey
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215 San Mateo Drive
Half Moon Bay CA 94019
P: (650) 726-4949
F: (650) 726-4990

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Directions to
Curley & Red's

Hours of Operation
M-F 7:30AM - 5:00PM

History

Cars! Cars! Cars! Even before he could drive them, Gary Butler was working on them. He grew up in the Bay area, where he began to rebuild vehicles at age 13. By the time he was sixteen, he could replace everything on the car – from mechanical to auto body. “That’s all I did,” said Butler. “This is what I was born to do.”

After graduating high school in 1970, Butler jumped right into the auto business by working for a towing company. Through on-the-job training, he learned how to run a business – and more importantly, the autobody business. Dealing with all the regulations and understanding customer service led him to the skills he needed to operate his own business.

On February 15, 1985, Butler purchased Mic’s Auto Body, a shop in which he had worked and set about to run his own company. From a 3,200 square foot shop, within five years the shop grew to three stores, which were subsequently consolidated into one large facility. Over time, the shop phased out the mechanical and shifted totally to autobody. He has ridden the ups and downs of the industry, coming out on the successful side due to the quality service provided by the shop.

For the customer, Mic’s offers one-stop billing, timely parts ordering, a lifetime nationwide written guarantee, and an important feature – no waiting for an insurance adjuster.


Step Two: Curley & Red’s

Butler had his eye on Curley & Red’s long before he acquired the facility. Once the opportunity arose to purchase the shop, he was not going to let that chance pass him by. In 2008, after a year of negotiations, it was finally his. The entire shop has been revamped, complete with new equipment. Remarkably, the shop continued to operate at full tilt while the renovations took place.

Located in Half Moon Bay, the shop has the additional advantages of being the only game in town. And it is close to Butler’s home. He spends mornings at Mic’s, then at Curley & Reds for the afternoon.

This facility opens up a number of opportunities for the Butler boys. While Tyler runs the towing business, Brhett will be working on aftermarket installations, prefabs for suspension, and accessories, especially for the “tuner” generation.

And the Butler’s business just keeps on growing. The goal is to have five new shops within the next five years.


Family-owned and operated

Butler has brought his two sons into the business. Tyler is going to be running the tow truck company at Curley & Red’s in Half Moon Bay, while Brhett will spearhead innovations for the “tuner” market.

Brhett has been around awhile having worked himself up from washing cars to accounting, payroll and managing employees. “He has learned so much of the business and I would like to continue to see him grow with the company. Brhett has started to put together aftermarket parts, suspension, and accessories that the younger generation enjoys using to tune up their vehicles.

“Having your family working with you is an absolute blessing,” commented Butler. “It is a most heartwarming situation to see your young adults every day and watch them grow.”


Top Notch Staff

The other members of the staff at the two shops are like family. Butler is proud to have a group of body techs and painters who have been part of the company for a long time. More importantly, they all get along making the workplace a positive, friendly place to work – somewhat unusual in the autobody business. Butler has been willing to take the time needed to find people who fit in and share the values of the company.

The Butler shops endeavor to provide a family-oriented atmosphere. Kids are welcome to stop by the shops and we are closed evenings and weekends, so work does not interfere with family life.

This turned out to be a perfect workplace for Cindy Aguilar-Oliva, the office manager. She started working for Mic’s right out of high school at age 18. She subsequently left to raise a family and worked for a time at the Department of Corrections. After caring for her mom, she decided to return to the work force. When she asked Butler for a recommendation, he offered her a job.

Other key members of the Butler’s staff are Arthur Zamora, who handles accounting for both shops and Oscar Castro, manager.


Relationships with insurance companies

DRPs are an integral part of the shops’ success; in fact, roughly 90 percent of business is insurance related. Mic’s has had a DRP relationship with Allstate Insurance since 1985. The shop has had other long-term relationships with Safeco, Encompass, Farmers, Unitrin, AIG, 21st Century, GMAC, CEI, Wheels, ANPAC, CNA, CSE, and CSC. Curley& Red’s does DRP work with State Farm, Mercury and CSAA.

Butler explained that any challenge he has experienced in working with the insurance companies has helped him become a better business owner and manager. Butler finds that, by and large, he works well with the insurers – it’s their job to save money, it’s his to make a profit. In most cases, the problems can be solved to everyone’s satisfaction.


What the future holds

“This is a wonderful business. Over the years, collision repair has become very complex largely due to technology. We serve a wide variety of consumers here in the bay area and it is important to meet the environmental and insurance requirements of each and every customer.”

“We undertake challenging tasks with clarity and build relationships. Beneath it all, this business is really all about relationships.  At Mic’s and Curley & Red’s we put out quality work, have excellent relationships with our DRPs, and strive to make our customers so satisfied they return and refer their friends.

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ASE - Certifying the Automotive Professional

I-CAR Gold Class Professionals

Curley & Red's Body Shop, Auto Repair & Service, Half Moon Bay, CA